Best in Brand Advocacy
The Playbook Behind Beekman 1802's Award-Winning Community
Beekman 1802 hasn’t spent a dollar on paid promotion, yet Kindness Krew applications keep rolling in. Kindness Krew advocates, known as “Neighbors,” aren’t just creators. They’re the heart of the brand. From nearly 100 showing up for a Times Square launch with Hershey to starring in Ulta campaigns, they engage, advocate, and lead with kindness at the core. Get an inside look at how Beekman 1802 built and scaled the award-winning advocacy program that drives 45% of the brand’s EMV.
Best in Brand Advocacy
The Playbook Behind Beekman 1802's Award-Winning Community
Beekman 1802 hasn’t spent a dollar on paid promotion, yet Kindness Krew applications keep rolling in. Kindness Krew advocates, known as “Neighbors,” aren’t just creators. They’re the heart of the brand. From nearly 100 showing up for a Times Square launch with Hershey to starring in Ulta campaigns, they engage, advocate, and lead with kindness at the core. Get an inside look at how Beekman 1802 built and scaled the award-winning advocacy program that drives 45% of the brand’s EMV.
Learn how to...
Design an advocacy model that aligns with brand values
Create brand challenges that mobilize your advocates to act, like Beekman 1802's sold-out Hershey collab event
Scale content creation and loyalty without adding paid spend
Speakers
Kindness Krew Awards
Best Community Engagement
Recognizes the building, nurturing, and activating communities attached to brands or businesses.
Micro-Influencer Campaign
"The Kindness Krew shifted Beekman’s marketing from brand-led messaging to authentic, community-driven storytelling with remarkable results."
Wellness Community of the Year
The Glossy Beauty and Wellness Awards recognize companies that are transforming the beauty and wellness spaces through campaigns, initiatives, products and practices.
Learn from the people who built the 5x award-winning program.
FAQ
Who is this event for?
Whether you're a marketer starting an advocacy program from scratch or scaling what’s already working, this session breaks down real strategies from a brand that’s writing the playbook on turning customer love into unstoppable growth.
How do I watch on demand?
Register to access the recording in the webinar platform. The link will also be emailed to you, so you can revisit it anytime.